About The County
Prince Edward County is an island in Lake Ontario where you go to fall in love with food, drink, nature, art, and community all over again. We’re a cluster of small hamlets and villages. Our roots are deep in farming and agriculture, trade through our waterways, and unique natural features surrounded by 800km of shoreline. You may have just found us but we’ve been welcoming visitors to our beaches for almost 200 years.
Today ‘The County’ is home to artists, entrepreneurs, farmers, winemakers, brewmasters, distillers, and chefs, and all sorts of creative and passionate folks. We have a reputation for capturing hearts and imaginations with our memorable experiences, notable history, and significant natural landscapes, so be warned: you may find yourself visiting for the weekend but considering staying for a lifetime.
Visit The County acknowledges that it is on traditional land that has been inhabited by the Anishnaabeg, Wendat, and Haudenosaunee Peoples and adjacent to the Kanien’keha:ka (Mohawk) community of Tyendinaga. We give thanks to all the generations of people who have taken care of this land for thousands of years. We recognize and deeply appreciate Indigenous Peoples’ historic connection to this land. Today, the Prince Edward County is still home to many First Nations and Metis people, and we are grateful to have an opportunity to meet here, work, travel, and continue stewardship on this land.
About Visit The County
Visit The County is the official Destination Marketing & Management Orgranization (DMMO) for Prince Edward County. It was created in 2022 to oversee marketing and promotion, product development, visitor services, and support tourism management for the region. Visit The County is a Municipal Services Corporation affiliated with The Corporation of The County of Prince Edward. It is funded by a portion of the revenue from the Municipal Accommodations Tax (MAT), a tax paid by visitors and remitted by accommodators to the municipality. Its mandates are to:
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Work closely with the municipality and regional partners to strategically advance responsible tourism management, environmental sustainability, and regenerative tourism goals.
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Work in partnership and collaboration with various tourism sectors and community stakeholders to promote Prince Edward County and ensure quality destination experiences for all.
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Provide efficient, accountable, ethical and transparent governance of Municipal Accommodations Tax investments related to tourism and use their allocated portion to fund marketing, minor tourism related capital projects and tourism product development.
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Represent and support the Prince Edward County tourism sector and act as a leader in tourism marketing through management of visitor facing digital accounts, print materials and other promotional assets related to visitor services.
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Collect and clearly communicate key tourism statistics, economic and social impact data, and credible information related to market research and travel trends.
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Provide a vehicle for the transfer of municipal and other partner assets, physical or financial, for destination marketing and management related to tourism.
Visit The County is governed by a board of directors. For questions related to these mandates reach them at board@visitthecounty.com and learn more here.
