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Specializing in hospitality and travel, Christal has spent her marketing career in brand, content and partnership strategy for iconic global luxury & travel brands such as Fairmont Hotels, Air Canada’s enRoute and Loews Hotels. With an MBA degree from Queen’s University, Christal also specialized her Masters degree in Paris, France with a focus on International Luxury Brand Management at renowned luxury-focused university, ESSEC.
Most recently, Christal has been consulting on brand strategy for clients such as Omni Hotels & Resorts via the Lotus Marketing Agency. Prior to that, as Executive Vice President of Air Canada Media at Spafax, Christal led multi-disciplinary teams and spearheaded the complete brand update and redesign of the enRoute Media brand as well as the launch of its new digital platform and social channels for their client, Air Canada.
Christal has also spent much of her career on the corporate-side in hospitality. At Fairmont Raffles Hotels International (FRHI) on the Brand Development & Global Lifestyle Partnerships team, Christal led global brand relationships and managed programs such as: Fairmont’s global wellness pillar “Fairmont Fit” with the Adidas Group, a Global Cocktail Program with Diageo and the LVMH group, and money-can’t-buy guest experiences and packages with brands such as BMW, TaylorMade Golf, Universal Music Group, Canada goose and Napa Valley Vintners.
During her time with Loews Hotels, Christal was hired to lead the brand development for Loews’ first luxury & lifestyle boutique hotel brand, BISHA—managing the complete process from brand identity to digital content strategy and guest experience.
Want to reach Christal? Send her an email at firstname.lastname@example.org