Rebecca Mackenzie
Visit The County Board Chair
Passionate about the interconnection between food, agriculture, tourism, arts, and culture, Rebecca has been instrumental in developing tourism experience including Prince Edward County’s award-winning Taste Trail and the Culinary Tourism Alliance’s Feast On® certification program.
In her role as President & CEO at the Culinary Tourism Alliance (CTA), she manages highly participatory and asset-based community development projects at the regional, provincial, and national levels. Rebecca oversees programming, partnership development, and
comprehensive marketing partnerships that aim to increase awareness of Canada’s food tourism offerings.
Rebecca contributes her expertise to a variety of industry boards as Vice-Chair of the Tourism Industry Association of Ontario (TIAO) and the United Nations World Tourism Organization’s (UNWTO) Gastronomic Tourism Network. She has written curriculum for the Centennial College Food Tourism Post Graduate Program, contributed chapters to the 2nd UNWTO Global Report on Gastronomic Tourism, and produced a chapter “Transforming the Terroir into a Tourist Destination” in the 2019 Routledge Handbook of Gastronomic Tourism.
She completed a Master of Arts in Global Leadership at Royal Roads University in 2021 with a specific interest in the Sustainable Development Goals. She is a part-time professor at George Brown College in their post-graduate Food Tourism Entrepreneurship Program.
Rebecca grew up splitting her time between Toronto and PEC. She spent her grade 12 year taking part in Class Afloat sailing on a 156 tall ship to 20 countries in 4 months – an experience that contributed to her passion for taste of place. She shares her adventures with her husband Andrew, their two sons Jack and Liam and their silver Labrador, Blueberry. Andrew and Rebecca established the Terroir Run in PEC in 2011 – a fun run that gives back to the community.
Want to reach Rebecca? Send her an email at rebecca@visitthecounty.com
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