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  • Celebrating 25 Years
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Celebrating 25 Years

Jenifer Dean and Norah Rogers: The Original County Hipsters… Ahead of Their Time

To celebrate a milestone anniversary for two of The County’s beloved hospitality businesses, Visit The County asked Jenifer Dean of The County Cider Company and Norah Rogers of The Waring House Restaurant and Inn to sit down over cider and reminisce about the last 25 years.

Their candid conversation revealed their mutual histories and mutual respect, and included a few choice anecdotes as well. Check out the full conversation on @visitthecounty Instagram TV.

25 Years of Stories

The County Cider Company has been specializing in authentic hard ciders since 1995. When Grant Howes took over the family orchards with a dream to produce cider, no-one suspected that he would eventually come to be known as The Grandfather of Ontario Cider. His passion and commitment to producing cider from apples grown, tended, picked and blended on their iconic farm in Waupoos led to a legacy of craft cider making that inspired a generation. Jenifer Dean has been the General Manager and Cider Maker at The County Cider Company since 2000. After Grant’s sudden passing in 2017, she has stayed true to the core values of this longstanding County business.

Jenifer Dean of The County Cider Co. circa 2006 | Photo supplied by The County Cider Co.

The Waring House Restaurant & Inn is a true County landmark, sitting at the crossroads of County Road 1 and the Loyalist Parkway. The property features a 19th century limestone homestead, farm house, stone cottage and two new lodges that together, house 49 guest rooms. It is one of the largest County inns. Owners Christopher and Norah Rogers acquired the property in 1995. They valued the property’s architectural features and the rural heritage represented by the Waring family and their lovely home. History was around every corner.  The couple teamed together to develop the property as a Country Inn and at the same time valued the huge economic potential tourism represented for The County.  Together they were trailblazers in the early days of developing The County as a tourism destination.

The Waring House Restaurant and Inn | Photo supplied by The Waring House.

A Shared History

In the 1990s, Jenifer was working as the bar manager at The Waring House. She she remembers observing Grant’s persistent salesmanship from behind the bar. The Waring House carried The County Cider Company in these early days, and Grant would come in and buy a pint of cider for anyone who would accept one. He was so passionate about sharing the cider and winning fans. Eventually Jenifer left The Waring House to work for Grant at The County Cider Company, but County Cider has been on the bar menu at The Waring House for all of those 25 years.

Grant Howes and Jenifer Dean serving County Cider Company at Queen’s Park, circa 2016 | Photo supplied by The County Cider Company

Blazing the (Taste) Trail

Norah is widely recognized as a trailblazer in establishing The County as a tourism destination. She and local agriculturalist, Sue Miller, worked with more than 100 stakeholders to form Taste The County: the region’s first destination marketing organization. Through funding from OMAFRA, they established a brand for the destination rooted in agriculture, heritage, art and food and beverage.

Over the years, both Jenifer and Norah have seen a lot of change; in the early 2000s, Norah went toe-to-toe with a provincial tourism official who claimed that The County wasn’t a destination. They didn’t yet see the vision that Norah, Jenifer and their colleagues had. Now, The County welcomes hundreds of thousands of visitors each year. The work they did to promote The County as a culinary destination won awards, becoming a model for destinations across Canada and beyond.

The Waring House focuses on locally-sourced meats, produce, products and beverages in their on-site restaurants. | Photo supplied by The Waring House

On Longevity

How does a hospitality business survive – and thrive – for 25 years?

Jenifer chalks it up to a passion for the business. It was exciting to be part of developing the destination, to see the potential and go along for the ride. The focus on a quality craft-made product has been a hallmark for The County Cider Company. They grow their own apples –cider-specific varieties, found internationally and planted here. Their 40 acre orchard, farm and tasting facilities offer one of the best views in The County, overlooking Waupoos Bay. That connection between place and taste is one of the things that makes The County Cider Company so unique.

The iconic view from The County Cider Company.

The Waring House’s secret is to stay true to itself. Norah has a deep love for the historic property and celebrates the heritage of rural Ontario through The Waring House. When people tell her to “modernize,” to take down the historic wallpaper, to change things up…she holds firm. From these farm homes came great rural people who did great things. She believes the Waring family would be happy to see the property used in this way. Locally-farmed food is served in a space that honours the past while forging a new future for The County.

Norah and Christopher Rogers celebrating 25 years as owners of The Waring House. | Photo supplied by The Waring House

Congratulations from Visit The County on your 25th anniversaries!

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Visit The County is the DMMO for #PrinceEdwardCounty, a rural community bursting with creative talent & natural stunners.

Prince Edward County ❄️🍷🍽️🍁
🍁 Maple in The County is back! 🍁 Maple seas 🍁 Maple in The County is back! 🍁

Maple season is in full swing and the celebrations in Prince Edward County will culminate in the long-awaited return of Maple in The County from March 25-26, 2023. Featuring 5 local sugarbushes and a host of local businesses, Maple in The County is a wonderful outing for the whole family. Come on out to tour a sap house, enjoy a pancake breakfast, walk through the maple woods, and so much more. Head to mapleinthecounty.ca for more information and to plan your Maple in The County route! 

Participating Sugarbushes: 

Sweetwater Cabin / Hubbs Sugarbush
Fosterholm Farms
Vader's Maple Syrup @vadersmaple 
Roblin's Maple Syrup @roblins.maple 
Loha Farms @lohafarms 

📷 by Ramesh Pooran of the Wellington Times

#PrinceEdwardCounty #PEC #CountyUp #DiscoverON #VisitTheCounty #SouthEasternOntario #TheCounty #BayOfQuinte #DiscoverOntario #Picton #SandbanksPP #VisitPEC #mapleinthecounty
🌱 Spring Countylicious 🌱 Countylicious is b 🌱 Spring Countylicious 🌱

Countylicious is back for spring from April 12 - May 1, 2023! Come out to The County for three weeks of prix fixe dining at restaurants you know, love, and have been dying to try. Stay tuned as we reveal menus and gift card giveaway from all 16 participating restaurants: 

@flameandsmith 
@7numberspicton 
@bloomfieldpublichouse 
@555brewingco 
@parsonsbrewing 
@pastaonesta 
@theroyalhotelpicton 
@TheWaringHouse 
@DrakeDevonshire 
@MerrillHouse1879 
@JacksonsFallsCountryInn 
@BocadoPEC 
@MatronFineBeer 
@StellasEatery 
@HartleysTavern 
@waupoosestatesrestaurant 

Head to http://countylicious.ca/ today to start planning your Countylicious experience.

#PrinceEdwardCounty #PEC #CountyUp #DiscoverON #VisitTheCounty #SouthEasternOntario #TheCounty #BayOfQuinte #DiscoverOntario #Picton #SandbanksPP #VisitPEC #Countylicious
🍁 Maple & More 🍷 Wondering what to do in Th 🍁 Maple & More 🍷

Wondering what to do in The County this March? Check out our latest blog for a round-up of everything you can see and do this month, from indulging in maple treats at local sugar bushes and eateries with @maplemadnesspec  and @mapleinthecounty, to tasting wines at the inaugural Élevage: PEC Winter Wine Festival hosted by @pecwine , and everything in between. We've also included a preview of what you can expect next month (hint: it's de-LICIOUS 😉).

Link in bio 👆

Image description: Sweetwater Cabin at Hubbs Sugar Bush, Maple in The County participant, taken by Karen Palmer. Above the image is a banner which reads "Experience Maple & More in The County this March." 

 #PrinceEdwardCounty #PEC #CountyUp #DiscoverON #VisitTheCounty #SouthEasternOntario #TheCounty #BayOfQuinte #DiscoverOntario #Picton #SandbanksPP #VisitPEC #MapleInTheCounty #MapleMadnessPEC #elevagepec #pecwine #MarchinTheCounty
🍷 Élevage: PEC Winter Wine Festival 🍷 Want 🍷 Élevage: PEC Winter Wine Festival 🍷

Want the chance to tour through 7 Prince Edward County winery venues while tasting wine and cider from 21 local producers?

Want to experience culinary delights from local chefs that showcase the winter cooking techniques integral to Canadian food culture?

Join us for Élevage hosted by @pecwine on March 11-12, 2023 and celebrate winter in wine country.

For more information and to purchase tickets, head to the link in our bio 👆
❤️ PEC is for Lovers ❤️⁠ ⁠ Valentine's ❤️ PEC is for Lovers ❤️⁠
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Valentine's Day is almost here! Whether you're spending the day itself in PEC or you're joining us for a romantic weekend getaway, there's plenty happening this weekend to help make for a memorable stay with your love (or your bff, we're here for platonic love too)! ⁠
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🎙️ Enjoy Dinner and a Show on Saturday night at @KarloEstates with The Bees Knees, which includes a vegan meal and wine pairings, or start your weekend with Tasty Trivia ⁠
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🖼️ Head to @oenogallery for their latest exhibition, "Conversations" and then have a conversation about your experience over a wine tasting @huffestateswine. ⁠
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🍽️ This weekend, enjoy early Valentine's Day meals at @adegapec, @wandertheresort, @flameandsmith, @grangewinery, @7numberspicton,  @the_blue_sail_seafood_company, and @TheWaringHouse. ⁠
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🧘 Start your Valentine's Day weekend with a refresh at @bodymatrixpec with Acu-Detox+Yoga.⁠
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🍫 Attend a chocolate-making workshop @shedchetwynfarms (limited spaces remain). ⁠
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💃🏻 Dance your way to Valentine's day on February 11 at @thewaringhouse and on February 13 at @stellaseatery. ⁠
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🍳 Go for brunch at @jacksonsfallscountryinn, @bermudapec, @parsonsbrewing, @karloestates, and many more delicious spots.⁠
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🧀 Have a cheesy day with a visit to @lighthallvineyards for Raclette Sunday. ⁠
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🏈 If football is your love language, spend Super Bowl Sunday in PEC at @555brewingco, @princeeddysbrewing, and @thecountycanteen.⁠
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❤️ On Valentine's Day itself experience special menus at @bloomfieldpublichouse, @creekside_cafe_pec, and @theroyalhotelpicton. ⁠
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📷️ Thanks to @OntarioTravel and @rto9_on⁠
Image Description: Two women, a couple, smile at each other while clinking glasses of white and red wine together at Adega in Consecon, PEC. ⁠
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#PrinceEdwardCounty #PEC #CountyUp #DiscoverON #VisitTheCounty #SouthEasternOntario #TheCounty #BayOfQuinte #DiscoverOntario #Picton #SandbanksPP #VisitPEC
🍔 Burger it Forward 🍔⁠ ⁠ This month, enj 🍔 Burger it Forward 🍔⁠
⁠
This month, enjoy the signature burger at four participating restaurants in Prince Edward County and do some good. With each burger sold as part of the #BurgerItForward campaign, @lovecdnbeef will donate will donate the equivalent of 1 meal to Food Banks Canada. ⁠
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🍔 At @creekside_cafe_pec in Wellington check out their Creekside Burger, a 4 oz Local Beef Patty with Caramelized Onions, Tang Sauce, Garlic Aioli, Bread & Butter Pickles, and Cheddar Cheese. ⁠
⁠
🍔 Head to @theacousticgrill to enjoy The Acoustic Jam, a an 8 oz Angus Beef Patty with Fresh Tomato, Greens, Onion, Horseradish Mayonnaise, Roasted Corn Salsa, and Caramelized Onions served on a Toasted Bakery Bun.⁠
⁠
🍔 Head to @theroyalhotelpicton for The Royal Burger, which features a Canadian Beef Patty, Cheddar Cheese, Shallot Butter, Rosemary Ketchup, and Aioli.⁠
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🍔  And finally at @thewaringhouse you'll find The County Burger, an 8 oz 100% Brisket Patty topped with Canadian Cheddar, Crispy Bacon, Canadian Maple Syrup, Lettuce, Tomato, Red Onion, Pickle and Homemade Chipotle Mayo Sauce served on a Brioche Bun.⁠
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#PrinceEdwardCounty #PEC #CountyUp #DiscoverON #VisitTheCounty #SouthEasternOntario #TheCounty #BayOfQuinte #DiscoverOntario #Picton #SandbanksPP #VisitPEC
☕️ Take a Coffee (or Cocoa) Break ☕️⁠
⁠
It's a chilly one this weekend! When you need some relief from the cold, why not head inside for a bit of a winter warmer at a local café! Luckily, The County has lots of options for you and your kiddos to get warm with a coffee, hot chocolate or tea: ⁠
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🧸 Speaking of kids, if you have them you definitely want to head to @beaconbikebrew in Picton where their kid-friendly play area is perfect to keep them entertained while you relax with a brew. But thei café menu is ideal for big kids too! ⁠
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☕️ Also in Picton you’ll find @misslilyscafe, the @thebeancountercafe, and @LusoBites, where you’ll find a whole host of delicious Portuguese delights (including pastel de nata!) alongside a large coffee menu. You can also pop into @theroyalhotelpicton for a warm drink alongside a memorable cannoli. ⁠
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🫖 If tea is more your speed, don’t miss @SavonDuBois, whose apothecary is sure to provide the perfect remedy to a chilly day. ⁠
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🍵 Other spots to warm up throughout The County include @BloomfieldPublicHouse and @BloomfieldBeautyCo, @GOODPlacePEC, and @PiccolinaMercato and @demorestvillecafe_convenience. (Honourable mention to @ConseconHoneyHouseCafe who are currently hibernating like the bees, but will be back again soon.)⁠
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Image description: A young child plays with toys on the kid-friendly green carpet Beacon Bike+Brew. Their mother is on the floor with him, coffee in hand. ⁠
Image by OneLook⁠
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#PrinceEdwardCounty #PEC #CountyUp #DiscoverON #VisitTheCounty #SouthEasternOntario #TheCounty #BayOfQuinte #DiscoverOntario #Picton #SandbanksPP #VisitPEC #WinterinPEC
❄️ A Winter Bucket List for PEC ❄️⁠ ⁠ ❄️ A Winter Bucket List for PEC ❄️⁠
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We're going to let you in on one of our best-kept secrets: winter in Prince Edward County. Sure, it's colder and quieter, but for us those are just added benefits that make for some unforgettable experiences. For the uninitiated that may need some convincing, so head to our blog to discover our complete bucket list for an incredible winter experience in The County.⁠
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Link in bio 👆️⁠
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Note: this bucket list might not be accomplished in a single weekend getaway, but maybe that calls for making a PEC winter getaway a tradition. Or better yet, book a longer stay to enjoy a whole week of winter fun in The County. Discover unique and luxurious accommodations on our website at visitthecounty.com/stay⁠
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